Personalise your website and increase sales
The web is a powerful tool! If you’re worried about getting lost in the crowd, then personalising your website is an important way of standing out and get greatly improved sales.
Creating a distinctive look
The first impression people will have of your website will be based on how it looks. While making it visually eye-catching is important, the priority for your design should always be on usability. Create a website that is easy to use and you will quickly gain a reputation as a company that is easy to deal with, which provides customers with a good user experience.
A unique and authoritative voice
The words you write on your website will go a long way towards personalising the experience. Try to be unique and to really convey your company’s personality through your copy. One of the best ways is to focus on a few key selling points and run these threads throughout your site. For instance, you might be able to deliver faster than your competitors, or the one that’s prices are considerably lower than elsewhere. Maybe your customer service is first rate? Whatever it is that makes your small business stand out, really sell it to people who visit your website.
Let people know your team
People want to deal with people. Put a human face on your business by providing details and photos of your key team members. Even use videos to demonstrate who you are and what you’re passionate about.
Go out of your way to make it easy for customers to contact you in the ‘real world’ with details of phone numbers and addresses. Make the visitor feel that they are welcome to contact you with any queries they may have.
Use social media
Social media works as an extension of your own website presence and is a great place to inject some personality into your company image. Be sure to blog, tweet and update regularly to build a relationship with your customers. By incorporating these little extra touches you can inform your customers quickly and easily as to what makes you special and why they should come to you, rather than go to your competitors.
By Carlo Pandian, a London-based freelance blogger and tutorial writer on Intuit QuickBooks bookkeeping software. Carlo also speaks at conferences on how the Internet can help entrepreneurs to boost their business.
By Carlo Pandian, freelance blogger and tutorial writer on Intuit QuickBooks bookkeeping software. Carlo also speaks at conferences on how the Internet can help entrepreneurs to boost their business.